 Have you noticed something different about our
Newsletter? If so, we hope that you are pleased with our
new look. Many of you have commented favorably. And
a few have inquired intelligently, “as it gets more glossy
and high-end, I am not sure who/how it gets paid for;
is the organization spending monies in the right way?”
The Newsletter is a gateway to Chapter programs and
services, to information and support. 50,000 copies are
printed each issue, our Web site version receives
hundreds of thousands of hits, and the e-News is sent to
more than 15,000 people each quarter.
We continuously make efforts to keep costs down. The
Newsletter undergoes a bidding process every year
for the following 4 issues. We’ve changed from off-set
printing to Web printing. In fact, the Newsletter costs us
currently, at 64 pages, what it cost 2 years ago at 40
pages. And as for the glossy cover, the printer thought it
would look great and contributed to that effort. In
addition, our Development Department continues to
reach out to corporations to underwrite a Newsletter
issue.
We want to assure all of you that we are spending your
money wisely.
Best wishes for a healthy and fun-filled summer.
Please make plans to join us on Sunday, Oct. 26 for
Memory Walk 2008! We will walk together to MOVE our
City and a Nation to End Alzheimer’s!
Please send your comments and ideas to:
Susan
Sugarman, Editor,
Alzheimer’s Association, NYC Chapter,
360 Lexington Avenue, 4th Fl., NY, NY 10017
or by e-mail
to ssugarman@alznyc.org.
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