The Alzheimer’s community is
undergoing an exciting and positive
transformation. A renewed sense of
public awareness about the disease is fostering
open discussion at the highest levels of
government, among the old, the young, baby
boomers, within our own community and
particularly in the media.
This spring, the media helped
shine a bright spotlight on
Alzheimer’s disease and the work
of our Chapter. On March 17,
Chapter President and CEO
Lou-Ellen Barkan was the
featured interview on CUNYTV’s
One-to-One public affairs
show. Award-winning journalist
Sheryl McCarthy sat down with
Lou-Ellen for an in-depth,
30-minute discussion about the
state of Alzheimer’s disease
research, the impact of the disease
here in New York City and
services offered by the Chapter to
those with Alzheimer’s disease,
their loved ones and caregivers.
In all, the segment aired four
times this spring.
Capitalizing on a new Alzheimer’s facts and
figures released by the National Alzheimer’s
Association, the New York City Chapter garnered
much local media attention here in the
five boroughs. Lou-Ellen was featured on New
York 1 television, as well as WFUV Radio, an
NPR affiliate. The Chapter’s Development
Associate Karen Holland, whose husband has
Alzheimer’s, was featured in a Bloomberg News
wire story and on WBCS radio discussing the
new statistics and her role as a caregiver.
The Chapter is also very proud that Licet
Valois, Manager of the Latino Outreach
program, will be an active contributor to a 60-minute radio show called Cara a Cara con el
Pueblo con Ricardo Espinoza. Licet debuted
on March 5 at 10:00 AM on WADO radio –
1280 AM. She will join host Ricardo Espinoza
on the first Wednesday of every other month to
give the Hispanic community a chance to learn
about Alzheimer’s and to call in with their
questions. Licet has also made other recent
media appearances: she was
featured on New York 1’s Spanish
station, Noticias, discussing the
impact of the disease in the
Hispanic community, and has
been profiled in the New York
Daily News and Queens Courier.
Our efforts to help find a
missing person paid off when
New York 1 ran a story about
the MedicAlert® + Alzheimer’s
Association program (See article
page 13). The person was quickly
found. And don’t miss Jed’s
Levine’s monthly “Ask the
Alzheimer’s Expert,” column
every month in the Queens
Courier. If you have a question,
please send it to Jed at
expert@alznyc.org. Finally,
the Chapter’s important support groups and
educational meetings continue to be listed in
local community papers across the City.
“It is vital that we all work to heighten
public awareness about Alzheimer’s so that
people start to understand dementia and how to
recognize it,” said Lou-Ellen Barkan. “Here at
the Chapter, we’re doing our part to increase
awareness on all fronts, within our own
community, at the office water cooler and in the
halls of government. The Chapter will strive to
keep the disease front and center, and the media
will continue to be an important tool in our
efforts.”
— Colleen Roche,
Managing Director,
Linden, Alschuler & Kaplan, Public Relations
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