Blondes vs. Brunettes®
Although the Super Bowl may be a distant memory to many, it is still football
season for the Alzheimer’s Association.
The
Junior Committee (JC) is excited to
provide an update on its inaugural
Blondes vs. Brunettes® (BvB) fundraising initiative on New
York City soil! BvB is a flag football game played by 50
of the area’s most talented, bright and beautiful women
(in their 20’s and 30’s), all fundraising for a common
cause: to see an end to Alzheimer’s.
The event has been incredibly well received in New
York City. Initial exposure for the event in the
Wall Street Journal courtesy of “Heard and Scene” columnist
Marshall Heyman and the “Weekend Miser” column
written by Rachael Lee Harris for the
New York Times
helped to launch a series of media placements and
partnership opportunities in the New York City market.
Television and radio appearances followed the premier
print articles. NBC’s Erika Tarantal interviewed JC
President, Erin Eininger, and BvB Event Chair, Hili
Banjo, live on Sunday, March 6. The interview aired
the morning of the Draft Party — where the teams
were selected and officially announced by WFAN’s
Evan Roberts. In addition, a thirty-minute radio spot
on ClearChannel’s 103.5 KTU broadcasted on Sunday,
April 24. Cindy Vero’s “KTU Cares” segment, which
focuses on individuals giving back to their communities,
provided increased publicity for BvB as we gear up to
Game Day. There were even 20 bright purple BvB
advertisements displayed in phone kiosks from the
Financial District to the Upper West and Upper East
Sides in Manhattan during February.
As a result of the BvB-related media attention, the JC
has had the ability to further emit messages to increase
awareness of Alzheimer’s disease as well as the programs and
services offered by the New York City Chapter. In addition
to exposure within NYC and the JC’s demographic, we
are confident a large percentage of our applicants and
coaches will continue their dedication to the cause through
involvement as JC members moving forward.
Similar to the successes with our Team Run To
Remember membership (the ING NYC Marathon
participants introduced to the JC 2009) activities
that engage individuals who might not have initially
sought out the JC but have a personal connection to
Blondes vs. Brunettes®
Although the Super Bowl may be a distant memory to many, it is still football
season for the Alzheimer’s Association.
junior committee update
T
Alzheimer’s disease are now united not only as a Blonde
or a Brunette, but as a supporter of our mission and an
advocate for a world without Alzheimer’s disease.
You can watch the dedicated, not to mention, highly
competitive (both in fundraising — we’ve raised $93,000
to date — and in flag football) teams in action on Game
Day scheduled for May 21, at 12pm on Roosevelt Island’s
Octagon Field. Tickets are available at
www.bvbnyc.org for $25.
For additional information and details regarding
sponsorship, please contact Erica Goldberg at
egoldberg@alznyc.org or 646.744.2939. Sponsors,
media hits and additional information can be found at
www.bvbnyc.org.
A very special thank you to our sponsors: Modell’s,
Under Armour, c2c outdoor, Titan, New York Post,
popchips, FRS Healthy Energy, vitaminwater, Pirate’s
Booty, EyeBlack.com, and Zipcar.*
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