Chapter In Action  

Bike 2 Remember

New this year, the Alzheimer’s Association NYC Chapter teamed up with Bike New York’s annual bikeathon in the TD Bank Five Boro Bike Tour. Through this effort, Team Bike 2 Remember (Team B2R) was launched in January 2010 to provide a way for cyclists to join in the fight against Alzheimer’s disease.

On Sunday, May 2nd, cyclists of the inaugural Team B2R biked 42 miles, through all five boroughs of New York City, to raise funds and awareness for Alzheimer’s disease and other dementias. The team — comprised of a group of 24 individuals, most of whom share a close, personal connection with the disease — trained long and hard, with the generous support and help of coach Alan Resnick, former President of the CRCA and active cyclist. Participation in Team B2R allowed cyclists to explore fundraising, volunteerism, and personal achievement, creating a fulfilling and rewarding experience for all involved. Through this hard work and accomplishment, Team B2R raised over $36,000. Go team! The funds raised will support Alzheimer’s research and programs hosted by the New York City Chapter. The Chapter serves the more than 250,000 New Yorkers who are currently diagnosed with Alzheimer’s disease as well as their caregivers and family members. This was an amazing start and we are all very excited for next year. Thank you and congratulations!

— Nick Emerson
Manager, Constituent Events

Social Media: the New Criterion

ong gone are the days when non-profit organizations solely relied on word-of-mouth to raise awareness and promote events. The evolution of the internet helped put an end to that. As the internet continues to readily expand, it has opened new alternatives for the way non-profits conduct business. For example, most non-profit organizations no longer have just one Web site: they operate on a multitude of online platforms that help them reach the masses. Social networking sites such as Facebook and Twitter, that were once considered youthful and a way for college students to communicate, have become increasingly populated by people of all ages, businesses, and non-profit organizations alike.

At the Alzheimer’s Association, New York City Chapter we are trying to utilize social media and networking to our advantage. We hope to reach people who come from all different demographics and backgrounds. The ideas of releasing news about Alzheimer’s disease, posting information about upcoming Chapter events, and communicating with those who need help, have all come to fruition on Facebook. Our success on Facebook has allowed us to pursue other opportunities such as Causes, an application on Facebook which caters to non-profits who are trying to raise money and awareness for their cause. Although this work is in its infancy, with enough time and dedication this can have extraordinary impact on the Alzheimer’s Association, New York City Chapter and those who follow us.

— Steven Volpe
Social Media Associate

For a better understanding of how our Chapter is using social media, please check:

Causes page at

With questions or for more information, e-mail