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Bike 2 Remember
N ew this year, the Alzheimer’s Association NYC
Chapter teamed up with Bike New York’s
annual bikeathon in the TD Bank Five Boro
Bike Tour. Through this effort, Team Bike 2 Remember
(Team B2R) was launched in January 2010 to provide
a way for cyclists to join in the fight against Alzheimer’s
disease.
On Sunday, May 2nd, cyclists of the
inaugural Team B2R biked 42 miles,
through all five boroughs of New
York City, to raise funds and awareness
for Alzheimer’s disease and other
dementias. The team — comprised of a
group of 24 individuals, most of whom
share a close, personal connection with
the disease — trained long and hard,
with the generous support and help of
coach Alan Resnick, former President of
the CRCA and active cyclist. Participation in Team B2R
allowed cyclists to explore fundraising, volunteerism, and
personal achievement, creating a fulfilling and rewarding
experience for all involved. Through this hard work and
accomplishment, Team B2R raised over $36,000. Go team!
The funds raised will support Alzheimer’s research and
programs hosted by the New York City
Chapter. The Chapter serves the more
than 250,000 New Yorkers who are
currently diagnosed with Alzheimer’s
disease as well as their caregivers and
family members. This was an amazing
start and we are all very excited for next
year. Thank you and congratulations!
— Nick Emerson
Manager, Constituent Events
Social Media: the New Criterion
ong gone are the days when non-profit organizations
solely relied on word-of-mouth to raise
awareness and promote events. The evolution of
the internet helped put an end to that. As the internet
continues to readily expand, it has opened new alternatives
for the way non-profits conduct business. For example,
most non-profit organizations no longer have just one
Web site: they operate on a multitude of online platforms
that help them reach the masses. Social networking sites
such as Facebook and Twitter, that were once considered
youthful and a way for college students to communicate,
have become increasingly populated by people of all ages,
businesses, and non-profit organizations alike.
At the Alzheimer’s Association, New York City Chapter
we are trying to utilize social media and networking
to our advantage. We hope to reach people who come
from all different demographics and backgrounds. The
ideas of releasing news about Alzheimer’s disease, posting
information about upcoming Chapter events, and
communicating with those who need help, have all come
to fruition on Facebook. Our success on Facebook has
allowed us to pursue other opportunities such as Causes,
an application on Facebook which caters to non-profits
who are trying to raise money and awareness for their
cause. Although this work is in its infancy, with enough
time and dedication this can have extraordinary impact on
the Alzheimer’s Association, New York City Chapter and
those who follow us.
— Steven Volpe
Social Media Associate
For a better understanding of how our Chapter is using social media, please check:
 facebook.com/alznyc
 twitter.com/alznyc
Causes page at www.causes.com/causes/462158
With questions or for more information, e-mail socialmedia@alznyc.org.
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