Why Run for Athletes to End Alzheimer’s? WATCH

Jennifer Piazza, Bawdy House Media and 2014 ATEA Marathon Teammate

About Athletes to End Alzheimer's

Our Team

Since its inaugural year in 2009, Team Athletes to End Alzheimer’s (ATEA) has represented the Alzheimer’s Association, New York City Chapter in one of the world’s biggest and best-supported marathons, the New York City Marathon. In 2014, 134 runners took to the streets in Alzheimer’s Association purple, showing their support for the cause and their affected loved ones to not only New York City but an estimated 2 million spectators from all over the world.

2014 Team At A Glance

  • 134 runners (90 charity entries, 44 guaranteed entries)
  • 74 women, 60 men
  • Average age of team: 37 (youngest 20, oldest 66)
  • 59 first time marathoners
  • 37 returning runners from 2013 team
  • 18 states represented + Puerto Rico and England 
  • 4 NYC boroughs represented (Manhattan, Brooklyn, Queens, Bronx)
  • Over $605,000 raised (as of March 1, 2015) –over $23,200 for each mile in the New York City Marathon!


  • Each of our athletes safely and successfully completes the New York City Marathon.
  • Each of our athletes has fun!
  • Each of our athletes is able to make a difference by raising money and awareness in the fight against Alzheimer’s disease.


  • Expert training – online and/or in person – from our experienced, certified staff of coaches and physical therapists. A typical training week includes:
    • Technical workout (weekday night)
    • Easy/social-paced run (weekday night)
    • Long run (weekend morning)
  • Weekly newsletters from coaching and Chapter staff, monthly team meetings, reminders about important deadlines, maps to help you navigate the race and the city
  • A fundraising toolkit that includes:
    • Customizable fundraising website
    • Email templates
    • Dedicated fundraising meeting
    • Supplementary fundraising materials, as needed
    • Assistance from Athletes to End Alzheimer’s staff
  • Athletes to End Alzheimer’s 2014 NYC Marathon gender-specific team gear:
    • Race day singlet
    • Jacket
    • Tech training shirt
    • Other TBD items may be available for purchase throughout the season
  • Education on Alzheimer’s disease, the free programs and services offered by the Alzheimer’s Association, and how to get others involved
  • Two dedicated cheer sections for friends and family
  • Pre-race carb dinner and post-race thank-you reception
  • Pre-race baggage check
  • Private transportation to the starting line
  • Any support you need along the way!

Athletes to End Alzheimer’s runners have had their lives affected by Alzheimer’s disease or other dementias in very deep and profound ways. Every story is deeply personal, so, in turn, we strive to provide our runners with the means to personalize their marathon experience and make it meaningful in a way that’s special to them.

One of the ways we achieve this is through the ATEA allocation program. Every January, all ATEA participants (NYC Half, TD Five Boro Bike Tour, NYC Triathlon, Blondes vs. Brunettes, and NYC Marathon) who have met their fundraising requirements will be able to vote on the programs and services they wish their fundraising dollars to support. A staff representative from each program will give a formal proposal to the group to ensure educated, thoughtful decision-making.

2014 funds were allocated to:

  • Dementia Care Training for Professional ($157,000)
  • Care Consultation ($78,500)
  • 24/7 Helpline (800) 272-3900 ($78,500)

Previous years’ allocations have created various staff positions throughout the Chapter, created scholarships to the MedicAlert+SafeReturn program, funded scholarships for caretaker respite, and supported our pilot palliative care initiative, among other things.

If you have any further questions about Athletes to End Alzheimer’s programs, please contact Jennifer Balka at jbalka@alznyc.org, (646) 744-2982 or Candace Douglas at cdouglas@alznyc.org, (646) 744-2966.